An Italian motorcycle brand was coming to Berlin. First time. First store. They asked us to give them a new face.

We started on the streets- billboards, posters, quiet hints placed around the city.

At the store, we let curiosity do the work. A single sticker covered the windows, leaving just a glimpse of the bike inside. Enough to stop people. Not enough to satisfy them.

Then came the space itself, rebuilt inside and out to feel like motion, even when standing still.

We carried that energy online, reworking their Instagram into something as bold and stripped back as the bike itself.