Think about it

Since the beginning, music and fashion have shaped each other. From 80s neon and funk to hip hop’s oversized denim, one never evolves without the other.

The insight

Music and style don’t just reflect identity—they help create it.

The idea

“Your Fit. Your Sound.” is a collaboration between Nike and Spotify that lets people wear their music.

By analyzing each user’s playlists, we connect their sound to a curated Nike look, turning personal style into something you can hear, and wear.